Regional Marketing Manager

The role

You will build demand and lead generation programs for the Asia region. You will plan and run events, account-based marketing, content and digital campaigns that grow pipeline and brand awareness.

What you will do

• Build and accelerate sales pipeline through demand generation and multi-channel campaigns, including personalised campaigns for strategic accounts
• Lead end-to-end account-based marketing initiatives for key enterprise prospects
• Research and partner with industry publications and third-party partners to drive new logos, thought leadership and brand awareness
• Own field marketing and events from planning through execution and post-event follow-up, including flagship conferences and regional trade shows
• Develop and manage landing pages, microsites, case studies and business cases with content and design teams
• Create audience-tailored content such as blogs, social posts, videos, email copy, banner ads and presentations
• Manage campaign budgets with a focus on ROI and monitor, report and improve performance metrics
• Plan, run and optimise integrated digital campaigns across paid search, paid social, display, email, SEO, GEO and content syndication
• Work with Product Marketing, Sales and Customer Success to align messaging and deliverables

Required qualifications

• Communications, business or marketing degree or diploma, or 5+ years of relevant experience
• Experience coordinating live and virtual events and virtual event platforms such as Zoom Webinars
• Knowledge of and interest in producing content for websites, blogs, social media and video platforms
• Exceptional command of English with excellent copywriting and presentation skills
• Ability to project manage multiple simultaneous marketing programs across regional markets
• Strong project management experience
• Some travel required to oversee regional Asian markets
• Hands-on experience building AI-powered workflows or projects to streamline content creation, campaign production or marketing operations

Nice to have

• Experience writing for and marketing to a B2B technical audience
• Knowledge of video editing or design software

Benefits

• Flexible, trust-oriented culture
• Balance between productivity and self-care
• Vibrant and dynamic work environment
• Multiple benefits inside and outside of work

Before you apply

• Some travel is required for this role

About the company

Workato is a Control and Execution Platform for Enterprise AI that unifies data, applications and processes. It runs mission-critical processes for over half the Fortune 500.