Associate Product Marketing Manager

The role

You will support product launches, including planning, messaging and coordinating tasks across Marketing, Sales and Customer Success. You will also create product and sales enablement content and write customer case studies.

What you will do

• Support the planning and execution of feature launches
• Turn product updates into clear messaging and benefits within the positioning set by the PMM Lead
• Coordinate launch tasks across Marketing, Sales and CS and keep timelines on track
• Write product content such as website feature pages, one-pagers and short product videos
• Build sales enablement materials such as battlecards, objection handling guides and FAQs
• Gather feedback from Sales to find gaps and improve content
• Identify strong customer stories together with CS and Sales
• Run customer interviews to uncover problems, results and value delivered
• Write case studies that connect customer outcomes to product and positioning

Required qualifications

• At least 2 years of relevant experience in product marketing or a closely related role (content, growth or B2B marketing), ideally at a fast-growing SaaS company
• Hands-on involvement in feature launches
• Ability to quickly understand technical products and explain how they help the customer
• AI-native way of working: use AI tools daily to research, draft and analyze
• Excellent written English
• Comfort working cross-functionally and juggling multiple projects with shifting priorities
• Structured, curious and proactive way of working
• Analytical mindset: use data and feedback to improve work

Benefits

• Flexible hybrid work environment
• Top-notch tools and equipment provided
• Vibrant, entrepreneurial culture with opportunities for growth
• Off-sites and multi-yearly team bonding events
• Team lunches and surprise events
• Pension scheme
• Classpass corporate membership

About the company

Workwize is a SaaS platform that helps IT teams equip remote and global teams with IT equipment, with deliveries in 100+ countries. LinkedIn recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands.