Senior Manager, Product Marketing

The role

You will build the positioning, messaging, and go-to-market tools for WorldStrides' educational travel and experiential learning programs. You will equip Sales to sell new programs and act as the link between Product, Marketing, and Sales.

What you will do

• Develop and maintain the core positioning and messaging framework for the full product portfolio by segment and program type
• Conduct ongoing competitive analysis and audience research
• Create a messaging hierarchy from brand promise down to product proof points and objection handlers
• Own the go-to-market process for all new trip and program launches, in partnership with Product and Sales leadership
• Define launch audiences, channel mix, and success metrics for each new program
• Develop launch kits so Sales can sell new programs from day one
• Run post-launch performance reviews and feed insights into product roadmaps and campaigns
• Build and maintain sales tools such as battlecards, pitch decks, objection guides, and competitor comparison sheets
• Train Sales teams on new positioning, programs, and campaign messaging
• Partner with the Director, Sales Enablement to keep materials current, on-brand, and accessible

Required qualifications

• 5–8 years of product marketing or integrated marketing experience
• Experience developing positioning and messaging frameworks for a multi-product organization
• Proven go-to-market experience launching products or programs with measurable commercial outcomes
• Strong cross-functional collaboration with Product, Sales, and Marketing teams
• Excellent written communication and the ability to edit others' work

Nice to have

• Experience in K-12 education, study abroad, performing arts, or consumer services
• Background in sales enablement or revenue enablement tools
• Familiarity with Salesforce, CMS platforms, and marketing analytics

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, and disability insurance
• FSA/HSA options with employer HSA contributions
• Generous 401(k) match
• 11 paid company holidays, 25 PTO days in the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement leave
• Up to $5,250 annually for tuition reimbursement and up to $1,000 annually for certifications
• Opportunities for paid and discounted travel
• Paid parental, caregiver, and disability leave
• Employee Assistance Program and wellness resources, including fitness centers at select locations
• Participation in a wide variety of Employee Resource Groups
• Team Member Discount Program

Before you apply

• Only candidates legally authorized to work in the United States will be employed
• Sponsorship is not provided for this position

About the company

WorldStrides is a global leader in educational travel and experiential learning, founded in 1967. It serves more than half a million students each year in over 100 countries.