Senior Manager, Social Media & Content

The role

Lead the organic social media strategy and content calendar for WorldStrides Higher Education across TikTok, Meta, YouTube, LinkedIn and emerging platforms. Manage the content creator and influencer program and shape paid social creative and analytics.

What you will do

• Lead the organic social media strategy and content calendar for WorldStrides Higher Education.
• Develop platform-native content for students, university partners, faculty, advisors and alumni.
• Produce and coordinate social content, including short-form video, student takeovers and alumni stories.
• Write and edit social copy, blog content, campaign messaging and content briefs.
• Lead and evolve the content creator program, including recruitment, briefing, payments and performance measurement.
• Identify and develop partnerships with macro- and micro-influencers.
• Shape paid social strategy with marketing leadership and paid media stakeholders, and lead creative briefs for paid campaigns.
• Establish and report on organic social, creator, paid social and web-content performance.
• Test content formats, messaging and posting cadence to improve performance.
• Manage budgets for content creators, influencer partnerships, production and social tools.

Required qualifications

• 6–8+ years of experience in social media, content marketing, creator marketing or related digital marketing roles.
• Experience leading social media and content programs across TikTok, Instagram, Facebook, YouTube, LinkedIn and emerging platforms.
• Demonstrated experience managing an established content creator or influencer program.
• Experience developing creative briefs and leading social asset development for organic and paid campaigns.
• Excellent writing and editing skills across social media, blogs, digital campaigns and creative briefs.
• Experience with social media management and listening platforms, preferably Sprout Social or a comparable platform.
• Working proficiency with Canva, Adobe Creative Cloud or comparable content-development tools.
• Strong analytical skills and experience using platform insights, web analytics and campaign-performance data.
• Strong project management, organization, problem-solving and cross-functional collaboration skills.
• Sound judgment when managing community interactions, creator relationships and sensitive content.

Nice to have

• Bachelor’s degree in marketing, communications, journalism, graphic design or a related field, or equivalent practical experience.
• Experience in higher education, study abroad, international education, travel or another experience-led organization.
• Experience using student- or creator-generated content in paid social campaigns.
• Experience with Hootsuite, HubSpot and Sitecore.
• Video production or editing experience using Adobe Premiere Pro or similar tools.
• Experience managing budgets, external creators, freelancers or production vendors.

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness and disability insurance.
• FSA/HSA options with employer HSA contributions and a generous 401(k) match.
• 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days and bereavement leave.
• Up to $5,250 annually for tuition reimbursement and up to $1,000 annually for certifications.
• Opportunities for paid and discounted travel.
• Encouraged participation in Employee Resource Groups.
• Employee Assistance Program and wellness resources, including fitness centers at select locations.
• Paid parental, caregiver and disability leave.
• Team Member Discount Program.

Before you apply

• Must be legally authorized to work in the United States.
• Not a position for which sponsorship will be provided.

About the company

WorldStrides is a global leader in educational travel and experiential learning, founded in 1967. It offers programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad and sports.