Brand Marketing Manager

The role

This person will lead enrollment strategy, brand positioning and go-to-market launches across WorldStrides' K-12 Individual student travel programs. The role also covers organic search and AI-powered discovery, and managing creative, media and PR agencies.

What you will do

• Lead strategy and execution to drive enrollment for priority programs, including Oxbridge Academic Programs, across paid, owned and earned media.
• Develop full-funnel campaigns across digital, social, search, email and direct mail.
• Monitor campaign and launch performance and adjust to improve results.
• Develop and maintain positioning, messaging frameworks and value propositions across the K-12 Individual portfolio.
• Conduct market, customer and competitive research to find opportunities for differentiation.
• Lead go-to-market efforts from concept to delivery for new programs, products and partnerships.
• Build launch plans covering audience, messaging, content, channel activation, measurement and sales enablement.
• Improve how WorldStrides shows up in AI-generated answers and traditional search through stronger organic content.
• Manage creative, media and PR agencies from scoping and briefing through delivery, quality and cost.
• Help manage campaign budgets and spend.

Required qualifications

• 5+ years of experience in brand marketing, brand strategy, digital marketing, product or go-to-market marketing, or comparable creative agency experience.
• A track record of developing positioning and messaging that delivered measurable results.
• Experience leading cross-functional launches from strategy through in-market execution.
• Experience managing creative agencies, media partners and creative talent.
• Comfort reading data and turning results into insights, and presenting recommendations to senior leaders.
• Experience across paid, owned and earned channels, including digital, social and search.
• Working knowledge of SEO and organic growth, and curiosity about how AI is changing search and discovery.
• Strong organizational, written and verbal communication skills.

Nice to have

• B2C or consumer marketing experience.
• Experience managing direct reports.
• Hands-on use of AI tools in marketing work.
• Direct mail campaign experience.
• Experience with PR, earned media or content storytelling programs.
• Experience in education, travel, hospitality or other mission-driven consumer brands.
• Familiarity with brand measurement, web analytics and social listening tools.

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness and disability insurance.
• FSA/HSA options with employer HSA contributions, and a 401(k) match.
• 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement.
• Up to $5,250 annually for tuition reimbursement and up to $1,000 annually for certifications.
• Opportunities for paid and discounted travel.
• Encouraged participation in Employee Resource Groups.
• Employee Assistance Program and wellness resources, including fitness centers at select locations.
• Paid parental, caregiver and disability leave.
• Team Member Discount Program.

Before you apply

• Must be legally authorized to work in the United States.
• Visa sponsorship is not provided for this position.
• Individuals on temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need current or future sponsorship, are not eligible for hire.

About the company

WorldStrides is a global leader in educational travel and experiential learning, founded in 1967. It serves more than half a million students each year in over 100 countries.