VML & Ogilvy | Senior Social Strategist (WPP Content Studio), Japan

The role

You will own social strategy workstreams across client brands, from always-on content to campaigns and creator work. You will build audience insight, channel plans and paid social plans, and lead client conversations on your assignments while mentoring junior strategists.

What you will do

• Turn business and brand briefs into audience insight, a clear social role and creative briefs.
• Build always-on and campaign plans for channels such as Instagram (Meta), TikTok, X, LINE and YouTube, where relevant.
• Give organic, paid, owned and earned work distinct roles across the funnel, with creators and communities where they serve the idea.
• Use social listening, platform data and client research to find opportunities and test assumptions.
• Lead paid social planning for assigned projects: objectives, audiences, placements, budget split, creative variants and test design.
• Set KPIs for each funnel stage, with a baseline and a learning goal.
• Build agentic workflows with AI and WPP.open that turn briefs and performance data into strategic choices, with human review.
• Partner with creatives on platform-native ideas, hooks and formats.
• Lead the strategy and paid social workstream for assigned projects and present recommendations to clients.
• Mentor junior strategists through briefs, reviews and specific feedback.

Required qualifications

• Strong social strategy experience across brands, with independent ownership of campaigns or always-on programs.
• Work that shows the path from insight and brief to live content and results.
• Experience leading paid social and performance marketing plans, including how campaigns are set up, bought, optimized and measured.
• Working knowledge of major social platforms in Japan, organic social and creator partnerships.
• Ability to connect brand strategy and the wider customer journey to social work.
• Confidence presenting recommendations to clients and working across disciplines.
• Able to work effectively with Japanese and English-speaking teams and clients.

Benefits

• Not stated.

Before you apply

• Accommodations or flexibility on the hybrid arrangement can be discussed with the hiring team during interviews.

About the company

WPP is a growth partner for major global brands, combining media intelligence, creativity, production, enterprise solutions and strategic counsel. It operates across 100+ markets.