WPP Media | Planning Manager (EM), Japan

The role

You will manage and optimize lower-funnel digital campaigns for major brands in Japan across Google, Yahoo! JAPAN, Meta platforms, and search, display, and social channels. You will oversee campaigns from planning through reporting and analysis, and advise clients and support junior team members.

What you will do

• Apply knowledge of Japan's digital marketing and media landscape.
• Support digital communication strategies and media plans focused on lower-funnel performance.
• Use data and analysis to develop actionable recommendations and optimize campaigns.
• Build and manage relationships with clients, media partners and vendors.
• Lead the planning, buying, negotiation, execution and optimization of campaigns.
• Oversee campaign setup, tracking, audience targeting, measurement and verification.
• Lead campaign reporting and analysis, and keep clients informed of progress.
• Deliver competitive reviews and market insights.
• Mentor and guide junior team members.
• Escalate significant performance issues promptly and support their resolution.

Required qualifications

• 5+ years progressive experience in digital marketing or media.
• 3+ years of senior experience in a similar role.
• Numerate and analytical.
• PC literate (Excel, PowerPoint, Word).
• Proficiency in Japanese and English, with fluency in one and business communication in the other.
• Ability to delegate, coordinate across groups and sell strategies and ideas convincingly.
• Positive, can-do attitude and commitment to continuous improvement.

Nice to have

• Degree in a business, numerical or analytical field such as economics, mathematics, statistics or engineering.
• Bilingual Japanese and English.

Before you apply

• WPP is an equal opportunity employer.

About the company

WPP is a global growth partner for leading brands, combining media intelligence, creativity, production, enterprise solutions and strategic counsel. It operates across 100+ markets.