VML & Ogilvy | Connection Planner, Japan

Tokyo, Japan. Posted 5 months ago

The role

This role plans and runs integrated communication across social media, digital media, content and offline touchpoints. The Connection Planner works with Brand Strategy, Creative and Media teams on consumer-insight-based IMC plans. The role covers execution and optimization as well as strategy.

What you will do

Lead IMC (Integrated Marketing Communication) planning
Design integrated communication journeys across media, social and offline touchpoints
Plan and execute digital-first communication for each platform
Lead SNS strategy, influencer/KOL planning and campaign direction
Develop communication strategies from consumer insights and market trends
Work with Creative, Account and Media teams to move projects forward
Optimize campaigns through PDCA cycles based on market response and real-time performance
Support Unicharm Feminine Care brand communication, including sub-brands such as Hadaomoi and Chojuku-sui (50% of time)
Support Connection Planning on other client businesses (50% of time)

Required qualifications

5+ years of digital marketing experience
Experience in one or more of: digital media planning, SNS strategy and operations, content direction, influencer marketing, data analysis (Google Analytics, social analytics tools)
Ability to drive projects forward across teams
Strong execution capability, not just strategic thinking
Able to build realistic plans and run PDCA cycles
Comfortable adapting in fast-changing environments

Nice to have

Strategic planning experience at an advertising or marketing agency
Strong interest in emerging platforms and digital trends
Analytical skills across qualitative and quantitative insights
Comfortable in English-language environments, or prior professional English use

Before you apply

Comfort working in an English-language environment is listed as welcome, not required

About the company

WPP is a growth partner for major global brands, combining media intelligence, creativity, production, enterprise solutions and strategic counsel. It operates across 100+ markets.