Wpp
VML & Ogilvy | Social Strategy Lead, Japan
Tokyo, Japan. Posted 5 months ago
The role
Lead social strategy across WPP Content Studio Japan clients. Set platform roles, guide social intelligence and listening, and direct creator and community strategy. Partner with the Content Studio Lead and lead the strategy team.
What you will do
- Lead social strategy initiatives across key WPP Content Studio Japan clients.
- Set clear platform roles across Meta, TikTok, X, LINE, YouTube and emerging channels.
- Lead the studio's social intelligence and listening capability and turn signals into actionable insight.
- Define the strategic role of creators and creator archetypes across client work.
- Define KPI frameworks across organic, paid, creator, campaign and always-on content.
- Use AI and WPP.open to improve strategy quality, speed and scale, with clear human review points.
- Present social points of view to senior clients, regional teams and internal leadership.
- Mentor and review the work of social strategists, content planners and social analysts.
Required qualifications
- +5 years of strong senior experience in social, digital or content strategy, or platform-led brand strategy.
- Proven ability to lead strategy across multiple brands or business units.
- Deep understanding of Japan social behavior and major platforms.
- Strong knowledge of Instagram, TikTok, X, LINE, YouTube, creator ecosystems, paid/organic dynamics and emerging formats.
- Hands-on experience with social listening, performance reporting, audience insight and cultural analysis.
- Experience leading or mentoring strategy, planning, intelligence or content teams.
- Comfortable using AI tools, prompt systems, WPP.open and automation.
- Japanese: business fluent or native-level preferred.
- English: business fluent.
- Comfortable presenting and writing across Japanese and English working environments.
Before you apply
- Visa sponsorship is not mentioned in the posting.
About the company
WPP is a growth partner for leading brands, combining media intelligence, creativity, production, enterprise solutions and strategic counsel. It operates across 100+ markets.