SVP, Head of Marketing Performance

The role

Lead the product vision, strategy and roadmap for marketing measurement, attribution and reporting within the WPP Open platform. Build and mentor multi-disciplinary product teams and own the product area's budget and commercials.

What you will do

• Define and champion the product vision, strategy and roadmap for Marketing Performance within WPP Open.
• Lead, inspire and mentor multi-disciplinary full-stack product teams.
• Set OKRs and performance metrics for the Marketing Performance product area and team members.
• Own a significant operating and capital expenditure budget for the product area.
• Define and manage product commercials, including pricing strategy, revenue forecasting and profitability analysis.
• Oversee the full product lifecycle from discovery through launch and post-launch iteration.
• Collaborate with Product, Engineering, Data Science, UX/UI, Data and Architecture teams.
• Partner with agency leadership and client teams to gather feedback and ensure product market fit.
• Lead the application of AI and agentic tooling to marketing performance reporting and analytics.
• Serve as subject matter expert on reporting and analytics data and technology, including in client pitches.

Required qualifications

• 15+ years of progressive experience in Product Management.
• At least 8 years in a senior leadership role (e.g., SVP, VP) managing multiple product teams.
• Experience leading product strategy for large-scale marketing performance, analytics, attribution or optimization platforms in AdTech, MarTech or Agency domains.
• Experience bringing complex, data-driven, AI-enabled products to market.
• Experience leading teams through organizational change, mergers or integrations.
• Strong understanding of modern agile product development methodologies.
• Experience managing significant operating and capital expenditure budgets.
• Experience managing global product rollouts and supporting a large, diverse client base.
• Knowledge of how marketing activity across Paid, Earned, Shared and Owned media is measured.
• Deep expertise in MMM, MTA, incrementality testing and marketing experimentation.
• Understanding of marketing data sources, ingestion, transformation and reporting challenges.
• Deep expertise in data architecture and engineering principles, including ETL, data warehousing and advanced analytics.

Benefits

• Passionate, inspired people and a culture in which people can do extraordinary work.
• Scale and opportunity to create, influence and complete projects at industry-unparalleled scale.
• Challenging and stimulating creative problem-solving work.

Before you apply

• Hybrid work with teams in the office around four days a week; accommodations or flexibility can be discussed with the hiring team during interviews.

About the company

WPP is a growth partner for the world's leading brands, combining media intelligence, creativity, production, enterprise solutions and strategic counsel. It operates across 100+ markets.