WPP Media| Senior Activation Manager, Japan

The role

You will lead the Media Activation work for Search, Social, Display and Video at WPP Media in Japan. You will own performance strategy, campaign results and supplier relationships, and manage a small team.

What you will do

• Manage team members to deliver consistently across multiple campaigns
• Own performance strategy and weave it into overall campaign strategy
• Take full responsibility for campaign performance from start to finish
• Hold final accountability for controls and best practices across channels
• Build the annual learning agenda and test plan for assigned portfolios
• Approve performance forecasts and reforecasts
• Develop case studies through the year
• Drive the final spend recommendation for biddable campaigns
• Be accountable for quarterly business reviews of assigned products
• Coach and train junior members

Required qualifications

• About 4-8 years experience in a digital media agency
• Minimum 3 years of media buying experience
• Minimum 2 years of people management experience
• Specialization in performance-driven campaigns
• Experience planning and running larger-scale multi-market campaigns to CPA targets
• Experience with campaign management tools such as Adwords, Doubleclick search, Marin or Kenshoo
• Adwords certification
• Proficiency in Excel (pivot tables, VLookups)
• Strong understanding of optimization levers and testing approaches
• Excellent verbal and written communication skills
• Strong analysis, including quantitative analysis, and critical thinking
• Proven experience managing people and teams, including career development

Nice to have

• Facebook Blueprint or Doubleclick certification
• Experience working in a global context to drive localization and adoption
• Ability to proactively influence clients to evolve best practices

Before you apply

• Hybrid work with the team in the office around four days a week; accommodations or flexibility can be discussed during interviews

About the company

WPP is a growth partner for global brands, combining media, data, creativity, production and enterprise solutions across 100+ markets. The company says it fosters a culture of creativity, belonging and continuous learning.