VML & Ogilvy | Senior Social Strategist, Japan

The role

You will lead integrated social and influencer strategies for always-on programs and campaigns across Instagram, X, TikTok, LINE, YouTube and emerging platforms. You will also work with clients and creative, production, media and analytics teams to turn strategy into measurable business results.

What you will do

• Lead integrated social and influencer strategies for always-on programs and campaigns
• Contribute to quarterly and annual strategic planning with clients and internal teams
• Define the role of each social platform and connect organic, paid, owned and earned media
• Translate business challenges, consumer insights and cultural trends into creative briefs
• Develop influencer activation strategies, creator selection criteria and content guardrails
• Build KPI frameworks, measurement plans and performance reporting for organic and paid activity
• Brief and guide creative, production and creator teams on strategic intent
• Present insights and optimization recommendations to clients
• Take ownership of strategic workstreams from briefing through optimization

Required qualifications

• 8-10+ years of experience in social strategy, influencer strategy or integrated digital marketing
• Proven experience delivering social and influencer strategies for major brands
• Strong understanding of Instagram, TikTok, X, LINE, YouTube and emerging platforms
• Experience working across organic, paid, owned and earned media
• Experience collaborating with creative, production, media and analytics teams
• Strong client presentation, facilitation and stakeholder management skills
• Strong understanding of influencer ecosystems and creator marketing
• Skilled in social listening, trend analysis and performance measurement
• Comfortable using AI tools, prompt engineering and automation
• Professional proficiency in both Japanese and English

Nice to have

• Experience working with regional or global stakeholders

Before you apply

• Professional proficiency in Japanese and English is required
• Hybrid role with teams in the office around four days a week; accommodations or flexibility can be discussed with the hiring team during interviews

About the company

WPP is a growth partner for major global brands, combining media intelligence, creativity, production, enterprise solutions and strategic counsel. It operates across 100+ markets.