Manager, Product Marketing

The role

You will help shape the positioning, go-to-market strategy and adoption of WPP's AI, data and marketing technology products, including WPP Open. You will act as a bridge between Product, Commercial, Marketing and Operations teams and turn complex technical concepts into commercially relevant stories.

What you will do

• Develop positioning, messaging and go-to-market strategies for products, features and capabilities.
• Translate complex technical concepts into compelling, commercially relevant narratives.
• Create sales enablement materials, customer-facing collateral, presentations and thought leadership content.
• Partner closely with product leaders and subject matter experts.
• Conduct market and competitive analysis.
• Support client pitches, internal enablement and strategic growth initiatives.
• Drive cross-functional projects and bring structure to fast-moving priorities.
• Collaborate with Product, Commercial, Marketing and Client teams to ensure product adoption and market engagement.

Required qualifications

• Experience in Product Marketing within adtech, martech, SaaS, data, AI or product-led technology businesses.
• Understanding of how technology products are positioned, communicated and brought to market.
• Experience creating positioning, messaging, sales enablement and customer-facing content.
• Ability to work effectively with technical, commercial and marketing stakeholders.
• Excellent communication, storytelling and presentation skills.
• Comfortable operating in ambiguity and building processes where they don't yet exist.
• A self-starter with ownership, accountability and curiosity.
• Interest in emerging technologies and the evolving role of AI in marketing and business transformation.

Before you apply

• If you require accommodations or flexibility, discuss this with the hiring team during the interview process.

About the company

WPP is a global marketing and communications company working with the world's most valuable brands across 100+ markets. It combines media intelligence, data, creativity, production and enterprise solutions through its agentic marketing platform, WPP Open.