Wpp
Pricing & Commercial Strategy Director, WPP Open
London, United Kingdom. Posted 2 months ago
The role
The Pricing & Commercial Strategy Director will develop and implement pricing models for WPP Open. This role involves leading pricing projects, supporting sales negotiations, and conducting market research to drive revenue growth.
What you will do
- Lead pricing projects to develop the WPP Open pricing strategy for self service.
- Conduct market research and competitive analysis to identify pricing trends and opportunities.
- Develop and maintain pricing models and tools to support pricing decisions.
- Use data-driven insights to inform revisions to pricing models and approaches.
- Partner with Account teams and Network commercial teams to develop pricing proposals.
- Serve as the point of contact and subject matter expert on deal constructs and sales escalations.
- Negotiate pricing and contractual terms with clients.
- Provide responses to client teams inquiries regarding WPP Open pricing.
- Develop pricing proposals for individual deals, including pilot programs and use cases.
- Create and deliver pricing communication materials, guides, and training sessions.
Required qualifications
- Experience in pricing, commercial strategy, or a related role within the media or advertising industry.
- Analytical skills and experience with financial modeling.
- Excellent communication and presentation skills.
- Proven ability to collaborate effectively with cross-functional teams.
- Negotiation and influencing skills.
- Proficient in Microsoft Excel and other relevant software.
- Agility and flexibility, along with project management skills.
Nice to have
- Experience with programmatic pricing models and platforms
- Experience with pricing software and tools
- Knowledge of the WPP network and its agencies
- Understanding of different media buying models (e.g., CPM, CPC, CPA)
About the company
WPP is the trusted growth partner for the world’s leading brands. They use their agentic marketing platform, WPP Open, to help clients navigate change and deliver transformational growth.