Wpp
WPP Media| Senior Media Planner, Japan
Tokyo, Japan. Posted 3 months ago
The role
You will plan and run media campaigns for a well-known global client in the Japanese market. You will build media plans, track performance and budgets, and report results to the client and team.
What you will do
- Translate client briefs into a defined problem and proposed solutions
- Develop channel-specific media tactics across online and offline channels
- Build detailed media plans aligned to approved strategies and client KPIs
- Analyze campaign performance and identify optimization opportunities
- Prepare and deliver weekly reports with actionable recommendations
- Contribute to end-of-campaign reports
- Track monthly media budgets and monitor pacing
- Maintain GST tracking and align planned spend with invoicing
- Manage day-to-day client communication via email and Microsoft Teams
- Support weekly WIP meetings and provide guidance to junior team members
Required qualifications
- 3 to 5 years of experience in media planning or performance marketing, ideally within an agency
- Hands-on experience across YouTube, Meta, TikTok, LINE and TV (OTT)
- Strong analytical skills to interpret data and extract insights
- Comfortable presenting performance updates to clients
- Solid budget tracking experience with strong attention to detail
- Ability to manage multiple campaigns and deadlines
- Proficiency in Excel and PowerPoint, and familiarity with media reporting tools
Nice to have
- Experience with e-commerce projects
- Experience working with regional or global clients
- Experience in TV and OOH planning or buying
- Familiarity with Salesforce or similar financial systems
- Bilingual in Japanese and English
Before you apply
- Hybrid work with teams in the office around four days a week; accommodations or flexibility can be discussed during interviews
About the company
WPP is a growth partner for major global brands, combining media intelligence, creativity, production and enterprise solutions. It operates in 100+ markets and describes itself as an equal opportunity employer.