Wpp
Senior Director, Product Management (ID Activation)
New York, New York, United States. Posted a month ago
The role
Lead the product strategy and roadmap for identity-driven audience activation across the advertising ecosystem. Own the full activation lifecycle, manage partner integrations, and lead a team of product managers.
What you will do
- Set the product vision, strategy and multi-year roadmap for ID Activation capabilities
- Identify expansion through new identity providers, destinations, channels and integrations
- Build business cases and prioritize investments
- Own the end-to-end audience activation lifecycle
- Enable activation across programmatic, social, connected TV and emerging channels
- Lead product management for media platform, identity provider and clean-room partner integrations
- Shape identity and data strategy with Privacy, Legal and Security teams
- Define success measures for activation products
- Lead and develop a team of product managers
- Serve as liaison across Product, Engineering, Commercial and other teams
Required qualifications
- Typically 8+ years of product-management experience in AdTech, martech, identity, data platforms or audience activation
- Typically 3+ years in people-leadership or product-leadership capacity
- Strong understanding of DSPs, SSPs, clean rooms, identity ecosystems and programmatic advertising infrastructure
- Experience managing external technology partnerships and complex third-party integrations
- Technical fluency in APIs, data-exchange platforms, identity-resolution systems and cloud-based data platforms
- Ability to balance long-term strategy with hands-on execution and prioritization
- Strong communication, influencing and stakeholder-management skills
Nice to have
- Experience with identity providers such as LiveRamp, TransUnion, Experian, Neustar, RampID or UID2
- Familiarity with clean-room platforms such as InfoSum, Snowflake or Habu
- Experience building audience activation products for large advertisers, agencies, publishers or media platforms
- Knowledge of retail media, commerce data and advanced audience-targeting solutions
- An MBA or advanced degree in a related field
Benefits
- Competitive benefits package (details at mybenefits.wpp.com)
- Hybrid work with teams in the office around four days a week
- Scale and opportunity to influence projects across the industry
- Challenging and stimulating creative problem-solving work
Before you apply
- WPP is an equal opportunity employer
- Accommodations or flexibility can be discussed with the hiring team during interviews
About the company
WPP is a growth partner for the world's leading brands, combining media intelligence, data, creativity, production, enterprise solutions and strategic counsel. It works with major brands across 100+ markets.