Product Manager, OI Activate

The role

You will lead product strategy for OI Activate, a programmable AdTech platform for cross-channel audience orchestration and supply-side targeting. You will own go-to-market alignment with SSP partners, agencies and internal teams, and manage a prioritized product backlog with Engineering.

What you will do

• Build deep understanding of programmatic ecosystems, SSP partner incentives and supply-side dynamics
• Use AI to synthesize competitive intelligence, market research and customer feedback into strategic opportunities
• Ensure partners understand what was built and why before launch
• Develop positioning narratives that differentiate the product
• Own launch readiness, including sales collateral, partner enablement and customer success playbooks
• Align messaging with the Supply and Demand team
• Maintain a prioritized, outcome-focused product backlog
• Translate product vision into requirements and user stories with Engineering
• Ship, learn and iterate quickly, and cut features that do not move the needle
• Work with Design, Data and cross-functional teams to drive adoption

Required qualifications

• 5+ years in AdTech or MarTech product, sales or strategy
• Deep understanding of programmatic advertising, SSP ecosystems, supply-side dynamics and agency workflows
• Familiarity with cross-channel activation (CTV, display, video) and behavioral and contextual targeting
• Track record of shipping products that agencies or partners adopted
• Comfortable using AI as a research and thinking partner
• Experience launching products with Sales and Marketing alignment
• Ability to operate with incomplete information and make decisions
• Clear communication with both engineers and non-technical stakeholders
• Ability to work within Agile frameworks

Nice to have

• Product Marketing experience

Benefits

• Passionate, inspired colleagues
• Scale and opportunity to influence projects at industry-leading scale
• Challenging and stimulating creative problem-solving work

Before you apply

• Hybrid work with teams in the office around four days a week
• Accommodations or flexibility can be discussed with the hiring team during interviews

About the company

WPP is a growth partner for the world's leading brands, combining media intelligence, data, creativity, production, enterprise solutions and strategic counsel. It works with major brands across 100+ markets.