Head of Marketing Performance (SVP)

The role

Lead the product vision, strategy and roadmap for marketing measurement, attribution and reporting within the WPP Open platform. Build and mentor multi-disciplinary product teams and own the product area's budget and commercials.

What you will do

• Define and champion the end-to-end product vision, strategy and roadmap for Marketing Performance within WPP Open.
• Conduct market research, competitive analysis and client needs assessment.
• Lead, inspire and mentor multi-disciplinary full-stack product teams.
• Set OKRs and performance metrics for the product area and team members.
• Own the operating and capital expenditure budget for the Marketing Performance product area.
• Define pricing strategy, revenue forecasting and profitability analysis for the product portfolio.
• Oversee the full product lifecycle from discovery through launch and iteration.
• Lead the application of AI and agentic tooling to marketing performance reporting and analytics.
• Partner with agency leadership, client teams and external partners on needs and feedback.
• Serve as subject matter expert on reporting and analytics data and technology, including client pitches.

Required qualifications

• 15+ years of progressive experience in Product Management.
• At least 8 years in a senior leadership role (e.g., SVP, VP) managing multiple product teams.
• Experience leading product strategy for large-scale marketing performance, analytics, attribution or optimization platforms in AdTech, MarTech or Agency domains.
• Track record of bringing complex data-driven and AI-enabled products to market.
• Experience navigating product teams through organizational change, mergers or integrations.
• Understanding of modern agile product development methodologies.
• Experience managing significant operating and capital expenditure budgets.
• Experience managing global product rollouts supporting a large, diverse client base.
• Knowledge of marketing measurement across Paid, Earned, Shared and Owned media.
• Expertise in Marketing Mix Modeling, Multi-Touch Attribution, incrementality testing and experimentation.
• Understanding of marketing data sources, ingestion, transformation and reporting challenges.
• Deep expertise in data architecture and engineering principles, data modeling, ETL and data warehousing.

Benefits

• Passionate, inspired people and a culture of extraordinary work.
• Scale and opportunity to create, influence and deliver projects at industry-leading scale.
• Challenging and stimulating work with a group of creative problem solvers.

Before you apply

• WPP is an equal opportunity employer.

About the company

WPP is a growth partner for the world's leading brands, combining media intelligence, data, creativity, production and strategic counsel. It operates across 100+ markets and works with many of the world's most valuable brands.