Director, Product-Media & Creative Activation

The role

You will lead the product vision, roadmap and delivery for Optimization & Governance within Unified Activation in WPP Open. You will own campaign optimization across media and creative, Dynamic Creative Optimization, and cross-platform governance.

What you will do

• Own the product vision, strategy and execution roadmap for Optimization & Governance within Unified Activation.
• Own campaign optimization across media and creative, including ML optimization of budgets, bids and targeting, campaign health monitoring, and agentic optimization.
• Own Dynamic Creative Optimization across walled gardens, buying platforms, ad servers and other activation environments.
• Own governance taxonomies, advertiser compliance rules and best-practice guardrails across activation workflows.
• Define and deliver agentic activation and optimization workflows that automate creative distribution and dynamic taxonomy generation.
• Partner with Product Ownership, Engineering, Architecture, Data Science and other teams to deliver integrations across media buying platforms, ad servers and WPP Open services.
• Translate agency and client business problems into product requirements, specifications and prioritized backlogs.
• Own direction and priorities across multidisciplinary delivery teams.
• Manage cross-functional alignment across WPP Open platform teams.
• Partner with Support and Enablement teams to drive launch, adoption and embedding of capabilities in agency workflows.

Required qualifications

• Deep expertise in at least one activation domain such as campaign activation, creative management, trafficking, optimization or governance.
• Evidence of building and operationalizing automation or product capabilities that solve real workflow or activation problems.
• Evidence of taking solutions beyond concept into practical use, including driving adoption or measurable workflow improvement.
• Hands-on experience using agentic and AI-assisted tools to prototype product concepts and communicate ideas.
• Ability to lead multidisciplinary teams through influence rather than formal reporting lines.
• Strong stakeholder-management and communication skills.
• Sufficient technical fluency to work with engineering, architecture and data teams and make informed product decisions.

Nice to have

• Formal product-management experience at Senior Product Manager or Director level.
• Experience owning or delivering enterprise SaaS, AdTech or MarTech products.
• Experience managing or leading delivery across Engineering and Data Science teams.
• Broader activation knowledge across creative, media, trafficking, governance and campaign optimization.
• Experience with major advertising platforms such as Google Ads, DV360, CM360, Meta, Amazon Ads and The Trade Desk, and third-party activation technology.
• Experience developing ML/AI-driven optimization products, automated decision systems or agentic workflows.
• Technical experience with API-led integrations, relational data models and SQL.
• Experience working within agile product-delivery frameworks such as Scrum, Kanban or Shape Up.
• Day-to-day fluency with modern AI-assisted product workflows.

Benefits

• Passionate, inspired colleagues in a culture where people can do extraordinary work.
• Scale and opportunity to create, influence and complete projects at industry-leading scale.
• Challenging and stimulating creative problem-solving work.

Before you apply

• Teams are in the office around four days a week; accommodations or flexibility can be discussed with the hiring team during interviews.

About the company

WPP is a growth partner for global brands, combining media intelligence, data, creativity, production and strategic counsel, and operating across 100+ markets. WPP Open is its intelligent marketing operating system for data-enabled brand growth.