Director of Product, Creative Capability

The role

You will lead the creative technology capability within WPP Open, working hands-on with creative directors, strategists and producers to prototype ideas and decide which AI models, tools and human skill to use. You will own a product area, set priorities, and turn validated creative workflows into reusable platform capability.

What you will do

• Lead and grow the creative technology capability within WPP Open.
• Translate a brief or idea into the right mix of AI models, tools and human craft.
• Prototype and iterate concepts alongside creative teams before production.
• Own a defined product area and set its priorities and outcomes.
• Define product requirements with design, research, engineering and delivery teams.
• Use practitioner feedback, client signals and usage data to set priorities.
• Benchmark and evaluate AI creative and video models and platforms.
• Turn validated creative workflows into reusable platform capability.
• Mentor creative technologists across WPP agencies and set craft standards.
• Validate that AI-generated creative work is usable in real campaigns.

Required qualifications

• Extensive hands-on experience in an advertising, marketing or production environment using AI creative and video tools for real campaign assets.
• Strong craft background in creative development.
• Proven experience prototyping quickly, ideally in agency creative or production teams.
• Deep, current knowledge of the AI creative tools landscape.
• Working technical fluency, such as APIs, no-code or low-code workflow tools, or light scripting.
• Experience leading, mentoring or setting standards for a team or community of creative practitioners.
• Credibility and communication skills to work with creative directors, strategists, producers and clients.
• Experience benchmarking, evaluating and recommending creative tools or vendors.
• Strong product judgement and experience turning user problems into product opportunities.
• Experience working with roadmaps, requirements, discovery and delivery teams.

Benefits

• Passionate, inspired colleagues.
• Scale and opportunity to work on projects at a scale unparalleled in the industry.
• Challenging and stimulating creative problem-solving work.

Before you apply

• WPP is an equal opportunity employer.

About the company

WPP is a growth partner for major global brands, combining media intelligence, creativity, production, enterprise solutions and strategic counsel. It operates across 100+ markets.