Wpp

Director, Go-to-Market (GTM), WPP Open

New York, New York, United States. Posted 29 days ago

The role

You will shape the go-to-market strategy for WPP Open media products. You will build product positioning, messaging and client-facing content, and lead product launches with Product, Media and Data & Technology teams.

What you will do

  • Shape the go-to-market strategy for WPP Open media products, features and applications.
  • Build product positioning, messaging, storytelling and competitive differentiation.
  • Partner and lead product launches, aligning teams around shared objectives.
  • Create thought leadership, pitch materials, sales tools and client-facing content.
  • Translate client and prospect needs into use cases, value propositions and product stories.
  • Use customer, market and competitor insight to inform product strategy.
  • Develop strategies that position WPP Open across the AdTech and MarTech landscape.
  • Represent WPP Open in client conversations, pitches, industry events and thought leadership.

Required qualifications

  • Product marketing or go-to-market experience within media, advertising technology, marketing technology or a related digital environment.
  • Experience shaping marketing strategies, positioning and messaging for products or technology solutions.
  • Knowledge of the marketing and advertising technology landscape, including data, audience planning, activation and measurement.
  • Understanding of data sharing, privacy, security and governance within marketing environments.
  • Experience working with enterprise advertisers, publishers, agencies or technology providers.
  • The ability to turn complex products and technology into clear, engaging stories.
  • Experience creating sales enablement materials and supporting pitches, proposals or solutions-led conversations.
  • An evidence-led approach to market research, customer insight and competitive intelligence.

Benefits

  • Competitive benefits package; details at mybenefits.wpp.com.

Before you apply

  • Hybrid schedule with teams in the office around four days a week.

About the company

WPP is a growth partner for the world's leading brands, combining media intelligence, creativity, production, enterprise solutions and strategic counsel. It works with major brands across 100+ markets.