Product Manager

The role

Support the product development lifecycle for data-driven marketing solutions, including the WPP Open platform. Translate user needs and data insights into clear product requirements, and work with engineering and data science teams.

What you will do

• Define, document and prioritize product requirements, user stories and acceptance criteria
• Work with Product Managers, Engineering Leads, Data Scientists and UX Designers
• Manage and refine product backlogs and take part in agile ceremonies
• Conduct competitive analysis and market research
• Use SQL and other data tools to analyze product performance and identify trends
• Define and track key product performance indicators
• Ensure data quality and integrity within product features
• Communicate product updates and the data-driven rationale behind decisions to stakeholders
• Gather feedback from users, internal teams and clients
• Prepare presentations and documentation for product vision, strategy and roadmap

Required qualifications

• 0-2 years of experience in a product, business analyst, data analyst, or similar role with exposure to software development
• Proficiency in SQL, with the ability to write complex queries
• Solid understanding of relational databases and data warehousing concepts
• English fluency C2
• Familiarity with Agile methodologies (Scrum, Kanban) and the software development lifecycle
• Ability to define and document clear product requirements, user stories, and acceptance criteria
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Proven ability to work effectively in a cross-functional team environment
• Bachelor's degree in Computer Science, Engineering, Business, Marketing, Economics, Statistics, or a related quantitative field

Nice to have

• Experience with data visualization tools (e.g., Tableau, Looker, Power BI)

About the company

WPP is a growth partner for major brands, combining media intelligence, data, creativity, production and enterprise solutions across 100+ markets. Its Data & Technology Solutions team builds data products for marketing, including the WPP Open AI platform.