Product Manager

The role

You will help manage the product lifecycle for data-driven marketing solutions, including the WPP Open platform. You will turn user needs and data insights into clear product requirements and work with engineering and data science teams.

What you will do

• Assist in defining, documenting and prioritizing product requirements, user stories and acceptance criteria
• Work with Product Managers, Engineering Leads, Data Scientists and UX Designers
• Help manage and refine product backlogs and take part in agile ceremonies and release cycles
• Conduct competitive analysis and market research on data and AI for marketing
• Use SQL and other data tools to analyze product performance and trends
• Work with data engineers and data scientists on data availability and quality
• Define and track product KPIs and metrics after launch
• Help ensure data quality and integrity within product features
• Communicate product updates and the data-driven rationale behind decisions to stakeholders
• Gather feedback from users, internal teams and clients to improve products

Required qualifications

• 0-2 years of experience in a product, business analyst, data analyst or similar role with exposure to software development
• Proficiency in SQL, including complex queries
• Solid understanding of relational databases and data warehousing concepts
• English fluency C2
• Familiarity with Agile methodologies (Scrum, Kanban) and the software development lifecycle
• Ability to define and document product requirements, user stories and acceptance criteria
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Proven ability to work in a cross-functional team
• Bachelor's degree in Computer Science, Engineering, Business, Marketing, Economics, Statistics or a related quantitative field

Nice to have

• Experience with data visualization tools such as Tableau, Looker or Power BI

Before you apply

• Apply through the WPP careers site; a privacy notice applies to how your information is processed

About the company

WPP is a growth partner for major brands, combining media intelligence, data, creativity, production and enterprise solutions across 100+ markets. Its Data & Technology Solutions team builds data products for marketing, including the WPP Open AI platform.