Product Analyst - Pitch

The role

This role supports the rollout and adoption of the WPP Open platform within agency and client teams. The analyst gathers and documents requirements, works with stakeholders, and acts as a bridge between client needs and platform capabilities.

What you will do

• Finalize project scope with agency and client leads.
• Run gap analyses between platform capabilities and client requirements.
• Capture requirements for new client features and platform enhancements.
• Give live platform demos and video recordings to agency and client teams.
• Identify and engage key stakeholders to define workspace requirements.
• Gather branding and theming inputs for workspaces.
• Work with the design team on prototypes and secure design sign-off.
• Set up user groups and permissions to match agency and client team structures.
• Document use cases and acceptance criteria.
• Run workflow mapping workshops and set up streamlined approval processes.

Required qualifications

• Bachelor's degree in a related field (e.g., Business, Marketing, Technology).
• 3+ years in a product analyst, business analyst, or similar role, preferably in digital marketing or advertising.
• Strong understanding of digital marketing processes and technologies.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to gather and document requirements.
• Experience with stakeholder management and cross-functional collaboration.
• Proficiency in project management methodologies and tools.
• Experience with workflow management systems and process mapping.
• Strong analytical and problem-solving skills.
• Ability to adapt to a fast-paced environment and manage multiple projects at once.

Nice to have

• Experience with platform implementations and user adoption strategies.
• Familiarity with Agile methodologies.

Benefits

• Passionate, inspired colleagues.
• Scale and opportunity to create, influence and deliver projects at industry-leading scale.
• Challenging and stimulating work with creative problem solvers.
• Hybrid working approach.

Before you apply

• Occasional travel to client sites is required.
• Candidates needing accommodations or flexibility can discuss this with the hiring team during interviews.

About the company

WPP is a growth partner for the world's leading brands, combining media intelligence, creativity, production, enterprise solutions and strategic counsel. It operates across 100+ markets and is powered by its WPP Open marketing platform.