WPP Media | Media Planning Director, Japan

The role

You will lead the planning, execution and optimization of digital media campaigns for Google in Japan. You will own the day-to-day client relationship, manage budgets, and line-manage the media planning team.

What you will do

• Own and manage senior client relationships as the primary day-to-day contact and escalation point
• Set client expectations for each campaign and proactively manage risks, issues and opportunities
• Oversee all deliverables from the pod or market before delivery
• Take responsibility for the performance of assigned media budgets against brand and direct response outcomes
• Explain media investment decisions and report performance versus expected outcomes
• Lead the quality of Planning Milestone Meetings and post-campaign analysis
• Manage account commercial health, including staffing, scope, financials and capacity planning
• Coordinate project management across the campaign lifecycle
• Drive continuous improvement of processes and workflows
• Line-manage and coach media planning team members

Required qualifications

• 8–10+ years of professional experience, with 5–7 years in digital media or advertising
• Strong written and verbal communication skills
• Deep knowledge of digital marketing and media, with hands-on campaign planning and optimization
• Ability to forecast campaign outcomes, manage media spend and evaluate performance
• Experience using media research and measurement tools such as Comscore, GWI, TGI and YouGov
• Excellent organizational and project management skills with strong attention to detail
• Strong client relationship management skills
• Demonstrated leadership capability
• Strong business acumen, quantitative reasoning and strategic thinking
• Native-level Japanese and business-level English, TOEIC 800 or above

Benefits

• Hybrid working with teams in the office around four days a week

Before you apply

• Accommodations or flexibility can be discussed with the hiring team during the interview process

About the company

WPP is a growth partner for global brands across 100+ markets. This role sits in Media Futures Group, a bespoke agency solution for Google, in Japan's Strategy & Planning division.