Hybrid Strategist

The role

The Hybrid Strategist works with the client's marketing department and creative agency to build media campaigns. The role includes creating media strategy, managing budgets, and serving as the main day-to-day contact for clients.

What you will do

• Create media recommendations on how channels can be used across the consumer journey.
• Develop budget allocations across media mix scenarios with the client lead, planning and implementation groups.
• Provide insights on emerging media and new opportunities.
• Build competitor and brand reviews.
• Give regular media update presentations to clients.
• Coordinate and complete annual plans for all brands in assigned categories.
• Be the key day-to-day contact for clients and the account leadership team.
• Maintain relationships with media partners and vendors.
• Attend and contribute to work-in-progress meetings with clients and agency partners.
• Collaborate with the implementation team on reporting and optimization recommendations.

Required qualifications

• Marketing or advertising degree with a focus on strategy.
• Minimum 5 years' work experience in business consultancy, market research/analytics or a strategic planning role, of which at least 3 years in media or communications planning.
• Media agency experience and working knowledge of media planning.
• Significant proven experience working with multiple stakeholders such as suppliers, agencies and media owners.
• Proficiency in both ATL and digital media planning.
• Experience consolidating reporting documents and campaign performance data.
• Highly evolved presentation and facilitation skills.
• Excellent communication.
• Strong analytical and number skills.
• Good understanding of digital and traditional media channels.
• Problem-solving ability.
• Proficiency in word processing, databases, spreadsheets, email and internet.

Nice to have

• Experience in campaign implementation and reporting.
• Experience developing integrated channel strategies across traditional and digital platforms.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks.
• Employee resource groups and in-office events.

Before you apply

• WPP Media is an equal opportunity employer.
• Accommodations or flexibility can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is connected through WPP Open and powered by Open Intelligence.