Digital Media Planner & Buyer

The role

You will plan and buy digital media campaigns based on client strategies and briefs. You will monitor results, control costs and work with the Trading and reporting teams.

What you will do

• Plan buying activities based on client strategies and briefs
• Find and recommend ways to optimise campaigns
• Monitor campaigns, report results and control costs and KPIs with the CDT and reporting teams
• Analyse and select advertising offers by cost efficiency, client KPIs and priorities
• Work with the WPP Media Trading team on campaign delivery
• Negotiate and optimise campaign terms with suppliers

Required qualifications

• Knowledge of direct response and skills in planning and buying this type of campaign
• Knowledge of digital media
• Knowledge of the market, suppliers, structures and campaign models
• Expertise in media cost planning and in negotiating and optimising campaign terms

Benefits

• Life insurance after one month of cooperation
• Co-funding for English courses or a sports card
• Medical care
• Discounts in the staff canteen
• Workation after six months of work
• Weekly breakfasts in the office
• Regular team-building meetings
• Internal and external training offer
• Membership in the Innovation Community (MARTECH, with Mspark)
• Work with tools that can optimise your working time
• Referral programme for external hires
• Development paths within the companies, expert or managerial

Before you apply

• The process starts with a phone call, then a meeting with the future manager and HR

About the company

WPP Media is a global media organisation within the WPP group, bringing together Choreograph, EssenceMediacom, Mindshare and Wavemaker. It is listed as a Top Employer Poland & Europe 2021–2025.