Marketing Effectiveness Manager (Marketing Science)

The role

You will shape how WPP Media Solutions measures campaign success, turning effectiveness evidence and media data into clear, actionable stories. You will connect campaign outcomes to business outcomes and support the UK Marketing Science team.

What you will do

• Evangelise measurement offerings and advise on the use of measurement tools across client campaigns
• Work with Media Planning, Channel Development and Activation teams on measurement strategy
• Synthesise measurement findings into learnings for campaign planning
• Support analysts on attribution modelling, MMM and leading indicators of performance
• Input into the measurement roadmap and innovation areas
• Lead analysis to turn effectiveness studies into quantifiable client value
• Manage relationships with external measurement and research partners
• Contribute to go-to-market implementation for measurement solutions
• Align measurement solutions with client needs across all channels
• Contribute to wider Marketing Science team initiatives

Required qualifications

• Strong experience interpreting campaign effectiveness data and building narratives from it
• Comfortable manipulating datasets and drawing actionable insights
• Experience with data visualisation tools such as Tableau, Looker or Google Data Studio
• Relevant media landscape experience, particularly across biddable channels
• Proven track record of impactful stakeholder presentations
• Ability to translate complex data into clear recommendations
• Experience managing multiple projects in a fast-paced environment
• Ability to manage external partner relationships
• Ability to connect campaign outcomes to business objectives

Nice to have

• Familiarity with reach and frequency modelling, incrementality testing, A/B testing, creative testing, MMM or attribution modelling (modelling experience preferred but not mandatory)
• Experience working across multiple MarTech platforms such as DSPs, ad servers and analytics tools

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks and learning
• Employee resource groups and in-office events

Before you apply

• The role requires the right to work in the UK

About the company

WPP Media is WPP's global media collective, bringing media, data and partnerships together for clients. The company describes itself as an equal opportunity employer.