GOC | Senior Paid Search Specialist

The role

You will plan and run Google Ads and Search campaigns, and build SEM strategies for international markets such as the UK, USA and EMEA. You will work with WPP media teams in the US, Europe and Asia from the Global Operations Centre in Poland.

What you will do

• Work with global WPP media houses to build SEM activity strategies for international markets (e.g. UK, USA, EMEA)
• Achieve established KPIs for e-commerce, performance and brand recognition
• Analyze data, draw conclusions and offer targeted recommendations
• Run SEM campaigns from A to Z, also using SA360 and Microsoft Advertising
• Manage and optimize Google Ads campaigns

Required qualifications

• Fluency in English
• 4+ years experience in planning Google Ads/Search campaigns
• Strong analytics skills and a natural affinity for numbers
• Ability to analyze raw data, draw conclusions and develop actionable recommendations
• Eagerness to work with Google Analytics
• Proficiency in Microsoft Excel and Google Sheets
• Ability to work in a hybrid model from one of the offices in Poland (Warsaw, Kraków, Poznań or Wrocław)

Nice to have

• Experience in SA360, Bing Ads and/or Data Studio

Benefits

• Access to internal learning platforms, certifications and training sessions
• Life insurance
• Medical care and sports card in Medicover
• Funding for English language learning
• Employee mental health awareness day
• Employee resource groups and in-office events
• Access to the global WPP Media and WPP networks
• Private medical care, professional development, training programmes and flexible working arrangements (where applicable)

Before you apply

• Offer is based on employment contracts only; collaborations are not established on any other basis

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. The company is an equal opportunity employer.