Digital Media Planner

The role

You will plan and run digital media strategies across channels to meet client goals. You will track campaign performance, optimize results, manage budgets with media vendors, and handle invoicing and reconciliation.

What you will do

• Assist in planning and executing digital media strategies across channels
• Forecast and implement ad serving and brand safety
• Work with creative, analytics and client service teams for campaign execution
• Analyze performance data and recommend optimizations
• Monitor campaign performance against KPIs and improve ROI
• Build campaign performance reports with insights from historical data and competitive research
• Monitor and manage budgets with media vendors
• Work with the buying team on error-free execution and budget adjustments
• Oversee invoicing and reconciliation
• Map campaign data to the internal media campaign management platform

Required qualifications

• Minimum 3 years' work experience in a planning role
• Knowledge and passion for digital
• Intermediate MS Office skills including Excel and PowerPoint
• Experience developing and implementing analysis and reporting strategies
• Project management across multiple projects with fluctuating deadlines
• Result-oriented with strong communication and analytical skills
• Ability to work in a fast-paced, deadline-driven environment
• Analytical and problem-solving skills
• Strong understanding of the media landscape
• Understands business principles and good practice

Nice to have

• Experience working at a media agency
• Experience with new and emerging media

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through WPP Open and Open Intelligence.