Expression for Interest - Associate Director, Media planning

The role

You will build and run media strategy and campaigns for a set of brands. You will manage client relationships, set objectives and KPIs, and lead and develop your direct reports.

What you will do

• Develop and build relationships with clients as a trusted advisor on account requirements
• Own overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands
• Set viable objectives and KPIs, and recommend or develop measurement methodology against all briefs
• Ensure projects and campaigns are tracked and measured against agreed KPIs and media efficiencies
• Work with the team on competitive reporting and analysis
• Propose and implement new planning approaches, ideas and product offerings
• Support contractual discussions with key media vendors and trading commitments for the client
• Keep a close ear to the ground on new opportunities to take to clients
• Help guide and advise the wider team on best practices, innovation and work processes
• Manage and develop your direct reports

Required qualifications

• At least 8 years of experience in the media or marketing industry
• Experience working with multiple stakeholders such as suppliers, advertising or marketing agencies, media owners and internal specialist resources
• Competence in media planning and buying across all platforms, with a working knowledge of digital media
• A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations
• Strong communication and presentation skills
• Fluent English communication skills

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for growth and learning
• Employee resource groups and in-office events

Before you apply

• This is an expression of interest for future opportunities; if a suitable role arises, the talent acquisition team will contact you

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is part of WPP, a creative transformation company.