Associate, Clients

The role

You will support the full media planning and buying cycle for clients. You will help run day-to-day media campaigns, compile performance data, and act as a day-to-day contact for designated clients.

What you will do

• Gather competitive data, media landscape information and market research
• Develop foundational media plans across digital, social and traditional channels
• Oversee day-to-day media campaigns to launch on schedule and within budget
• Assist with campaign setup, ad trafficking and tracking links
• Monitor live campaigns and compile data from platforms for regular reports
• Analyze performance data to identify initial insights and trends
• Assist with billing and reconciliation
• Work with internal peers and senior staff on campaign operations
• Serve as day-to-day contact for designated clients
• Liaise with media vendors to gather information and secure proposals

Required qualifications

• University degree in any discipline
• 0 to 2 years of experience in media planning or a digital media role, or relevant internship experience
• Strong understanding of the media landscape and media planning and buying fundamentals
• Experience with, or strong capacity to learn, ad-serving and competitive monitoring tools
• High attention to detail, strong numerical aptitude and analytical skills
• Excellent organizational skills for managing multiple tasks
• Proficient in Microsoft Office, particularly Excel and PowerPoint
• Proactive, eager-to-learn attitude with excellent communication skills
• Fluency in spoken and written English, Cantonese and Mandarin

Nice to have

• Familiarity with digital marketing or social media platforms
• Basic knowledge of SEM and/or programmatic platforms
• Experience working in a matrixed organization
• Knowledge of WPP Media brands and capabilities

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Global WPP Media and WPP networks for growth and learning
• Employee resource groups and in-office events

Before you apply

• Equal opportunity employer; applicants considered without discrimination

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It works through the WPP Open platform.