Senior Vice President, Strategy

The role

This role leads strategy work for a large FMCG client, including TV and digital media planning and competitive intelligence. The job reports to the AOR Lead and requires hands-on analysis and client presentations.

What you will do

• Liaise with the client account lead and client media lead to prioritise key projects and campaigns needing strategic work
• Create the response to briefs, structure it, build key sections and present to the client
• Guide strategy team members on projects, delegate effectively and help them build client rapport
• Work with WPP Media experts on industry best practices and competitive intelligence
• Deliver strategic projects using BARC deep-dive analysis to improve TV planning reach, targeting and efficiency
• Build point-of-view material on digital planning, including YouTube and Meta best practices and programmatic practices
• Build a competitive intelligence dashboard for the client covering TV and digital
• Drive improvements in process, automation, efficiency and reporting

Required qualifications

• 12 years of strategy or core planning experience in a media agency and/or TV broadcaster or digital publisher
• Exposure to TV planning, with hands-on knowledge of BARC YUMI and previous plan optimisation experience
• Experience working with top 10 FMCG advertisers in the country across mass FMCG brands
• Experience independently developing annual media plans and TV media strategy
• Deep expertise in FMCG planning and the 'How Brands Grow' model of marketing
• Excellent Excel and mathematical skills to structure data, design BARC analysis, run simulations and build models
• Ability to structure data, write presentations and present confidently
• Industry experience and network to engage top digital publishers such as Google and Meta
• Excellent collaboration skills within the AOR team and across WPP Media
• Disciplined and process-oriented

Nice to have

• Exposure to analytics, measurement frameworks and attention planning

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

Before you apply

• If you need accommodations or flexibility, discuss this with the hiring team during the interview process

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships to deliver growth for brands. EssenceMediacom, a WPP Media brand, is a data and technology-driven media agency.