Planner 360

The role

Transform client briefs into integrated, insight-driven media strategies that deliver measurable business impact. Lead the end-to-end planning process across traditional and digital channels, and support the Account Director in client meetings.

What you will do

• Analyze client briefs and develop strategic media plans aligned with brand objectives and performance KPIs.
• Conduct audience segmentation and brand persona analysis using data from sources such as Nielsen, Ipsos and Integra metrics.
• Negotiate rates and inventory with media vendors for cost-efficiency and delivery against plan.
• Monitor performance benchmarks and the point of diminishing returns in media investments.
• Identify and recommend innovative media opportunities and non-traditional placements.
• Supervise buyers to ensure proper, on-time campaign execution aligned with approved strategies.
• Elevate media performance and spend reports tying back to campaign objectives.
• Lead media flowchart development and keep budgets, KPIs and timelines accurate and updated.
• Forecast investment and media delivery to avoid budget deviations, coordinating with finance and systems.
• Support the Account Director in client meetings and lead presentations when needed.

Required qualifications

• Bachelor's degree in Communications, Advertising, Marketing or Business Administration.
• 2 to 3 years of experience as a media planner in an agency or media-related environment.
• Proficiency in audience and media planning tools such as Nielsen, Ipsos, Adintel, Integrametrics, Intersoft and Tabscan.
• Strong Excel skills (pivot tables, formulas, charts, filters) and proficiency in PowerPoint.
• Strong attention to detail and organizational skills.
• Clear and assertive communication; ability to work well in teams.
• Intermediate to advanced English proficiency, spoken and written.

Nice to have

• Certifications such as Google Ads, Meta Blueprint, or other digital planning/analytics credentials.

Benefits

• Access to the global WPP Media and WPP networks to pursue passions, grow networks and learn.
• Employee resource groups.
• Frequent in-office events celebrating team wins, thought leadership, holidays and milestones.

Before you apply

• Candidates selected for an interview will be contacted; other applications receive no individual contact.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.