Senior Digital Campaign Manager (Mensch)

Düsseldorf, Germany; Frankfurt, Germany; Hamburg, Germany; Munich, Germany. Posted 9 months ago

The role

You will plan and run digital campaigns on the ad servers Campaign Manager 360 and Adform. You will work with planning, investment and channel teams, coordinate with creative agencies, and report on campaign results.

What you will do

Set up and control digital campaigns in the ad servers Campaign Manager 360 and Adform
Ensure smooth technical campaign flows between external media sellers, ad servers and third-party providers such as Nielsen, IAS and DoubleVerify
Coordinate with creative agencies to produce the planned ads
Create campaign reports based on defined KPIs and derive long-term optimisation measures
Analyse performance continuously, optimise campaigns and control pacing to reach the booked delivery
Advise client teams on campaign optimisation and develop recommendations

Required qualifications

Completed studies (preferably STEM, business or economics) or a comparable qualification
At least 2 years of online experience as an ad or campaign manager
Familiarity with relevant online KPIs and their optimisation
Reporting experience with Sizmek, DCM or Adform
Knowledge of third-party providers such as Nielsen, DoubleVerify and IAS for viewability and brand safety
Basic knowledge of HTML and CSS
Very good Office 365 skills, especially Excel, PowerPoint and Outlook
Very good German, written and spoken

Benefits

Flexible working hours and remote work
30 vacation days plus one flexible day; 24 and 31 December are also off
Health services, company pension plan and Mental Health Awareness Days
Internal training and career programmes within the WPP network
Events, employee discounts, job ticket, Wellhub and job bike
Employee resource groups and regular internal events

Before you apply

The posting encourages applications even if not every listed qualification is met

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It is an employer that promotes equal opportunity.