GOC | Senior Paid Social Media Specialist (Planning)

The role

You will plan and manage paid social media campaigns, mainly on Meta, as part of the Global Operations Centre team in Poland. You will prepare media plans, trafficking sheets, reports and optimization feedback for the client Amazon, working with teams in the United States, Europe and Asia.

What you will do

• Take part in touchpoint strategy preparation and give input
• Prepare media plans aligned with the agreed strategy (META, TikTok, Snapchat, etc.)
• Share asset specifications and delivery templates
• Act as a point of contact for urgent client requests, together with the manager
• Generate naming conventions and prepare trafficking sheets for applicable touchpoints
• Deliver assets to the team and oversee proper campaign implementation
• Deliver reports to the client and provide optimization feedback
• Support the activation team with campaign setup during peak periods, if needed

Required qualifications

• Fluency in English
• 3+ years of experience planning and managing Meta Ads campaigns
• Strong analytics skills and affinity for numbers
• Ability to analyze raw data and develop actionable recommendations
• Adaptability and flexibility to meet changing goals and priorities
• Proficiency in Microsoft Excel and Google Sheets
• Eagerness to work directly from Poland

Nice to have

• Experience with other paid social platforms

Benefits

• Access to internal learning platforms, certifications and training sessions
• Life insurance
• Medical care and sports card in Medicover
• Funding for English language learning
• Employee mental health awareness day
• Access to the global WPP Media and WPP networks
• Employee resource groups and in-office events
• Flexible working arrangements, where applicable

Before you apply

• Offers are only made under employment contracts; the posting states collaborations are based only on employment contracts
• The hiring team will discuss accommodations or flexibility during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.