Search Manager

The role

You will run, manage and optimise Search campaigns (PPC, Shopping, Performance Max and others) on Google Ads and Bing Ads for key accounts. You will also report on results, work with the Search Team Lead on account strategy, and support agencies and internal teams.

What you will do

• Run, manage and optimise Search campaigns daily on Google Ads and Bing Ads to reach the defined KPIs
• Set and refine bidding strategies, account structures, keywords and creatives for each region
• Keep up with the latest trends, ad formats and tools in Google Ads, Bing Ads and other search engines
• Implement innovations and new features in your campaigns to improve performance
• Find opportunities to automate tasks and improve campaign management processes
• Monitor campaign performance continuously and analyse data using Google Analytics 4 and dashboards
• Produce clear, actionable performance reports with results, key insights and recommendations
• Detect deviations early and propose corrective actions
• Work closely with the Search Team Lead on the overall account strategy
• Give technical support and recommendations to media agencies and internal teams

Required qualifications

• At least 5 years of experience as a Search Manager, SEM Manager or similar role, managing high-volume, high-budget SEM accounts
• Expert knowledge of Google Ads (Search, Shopping, Display in Search, Performance Max, DSA, Discovery)
• Command of Bing Ads (Microsoft Advertising)
• Use of web analytics tools (Google Analytics 4) and reporting tools such as Looker Studio or Power BI
• Ability to turn global strategy into detailed, effective tactical plans
• Ability to research, propose and apply new trends, formats and technologies, including presenting business cases
• Strong communication skills to work with the Search Team Lead, agencies, clients and internal teams
• Ability to work autonomously, manage several cross-functional projects and prioritise tasks in a fast, high-volume environment
• High level of Spanish and English

Nice to have

• Experience with other search engines and paid platforms (for example Yandex, Naver or Baidu)
• Experience with app tools (AppsFlyer, Firebase and ASA)

Benefits

• Hybrid remote work model in Madrid
• Flexible working hours for entry and exit
• Flexible compensation plan
• Subsidised daily meals, coffee and fruit in the office
• Yoga or Pilates classes
• Possible physiotherapy sessions
• Access to a global knowledge network and professional development

Before you apply

• The posting asks you to send your application to talentacquisition.spain@wppmedia.com

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.