Manager Social

The role

You will lead the strategy, planning, execution and optimization of paid social media campaigns on platforms such as Meta, TikTok and other emerging channels. You will drive performance and deliver measurable business outcomes through data-driven decisions, and you will also lead and mentor junior team members.

What you will do

• Develop paid social strategies aligned with business objectives.
• Create full-funnel media plans, including budget allocation, audience segmentation and performance forecasting.
• Oversee end-to-end execution of paid social campaigns across platforms.
• Monitor daily performance and optimize campaigns to improve KPIs such as CTR, CPA, ROAS, engagement and conversion rates.
• Manage pacing and budgets to ensure zero overspend or underspend.
• Lead performance reports and review presentations, and deliver actionable insights.
• Act as the main point of contact for paid social matters and present recommendations to stakeholders.
• Mentor and supervise junior team members and review campaign setups and reporting for quality.
• Collaborate with planning, creative, analytics and operations teams.

Required qualifications

• Bachelor's degree in any discipline.
• 3-5+ years of hands-on experience managing paid social campaigns.
• Strong expertise in major social advertising platforms (Meta, TikTok, etc.).
• Experience managing large budgets and complex campaign structures.
• Strong analytical mindset with the ability to interpret performance data.
• Excellent communication and presentation skills.
• Proficient in MS Office, especially Excel and PowerPoint.
• Ability to multitask and manage multiple campaigns simultaneously.
• Strong interest in digital media, performance marketing and audience strategy.

Benefits

• Work in a collaborative, trust-based culture within a global media collective.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is part of WPP, a growth partner for the world's leading brands.