Senior Associate, Clients

The role

You will manage advertising needs end to end for local Growth clients in Malaysia. This covers client relationships, campaign strategy and planning, setup, execution, optimization and reporting across all channels.

What you will do

• Communicate with clients and give regular updates on campaign performance, industry trends and new opportunities.
• Build long-lasting client relationships based on trust, transparency and timely communication.
• Understand client businesses, target audiences, competitive landscapes and industry trends.
• Define measurable campaign objectives with clients, aligned to their business goals.
• Develop cross-channel advertising strategies and media plans.
• Manage campaign budgets and track spending to ensure optimal ROI.
• Ensure timely, accurate campaign launch and setup across all channels.
• Monitor and optimize campaign performance, and run A/B tests.
• Ensure client spends are reconciled and liaise with Finance on billing and vendor invoices.
• Produce clear performance reports and strategic recommendations for clients.

Required qualifications

• About 1-2 years of total work experience in the media industry for Associate level.
• At least 2 years of experience in the relevant field in media industry for Senior Associate level.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
• Good communication, presentation and interpersonal skills.
• Strong analytical and problem-solving abilities with a data-driven approach.

Nice to have

• Some understanding and hands-on experience across several advertising channels (biddable and non-biddable media).
• Experience with analytics tools such as Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel or Microsoft PowerBI.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP Media and WPP networks for learning and growth.
• Employee resource groups and in-office events.

Before you apply

• WPP Media is an equal opportunity employer.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is WPP's global media collective.