Senior Vice President, Commerce

The role

Lead strategic commerce thinking across WPP Media's Commerce clients, covering ecommerce marketplaces, quick commerce, retail media and emerging commerce ecosystems. Build commerce strategies, growth roadmaps and whitepapers for clients, and support new business pitches.

What you will do

• Lead and convert pitch ratios for FMCG clients.
• Lead commerce strategy development for existing clients, including annual growth roadmaps, category expansion strategies and FMCG playbooks.
• Create platform-specific playbooks across marketplaces, quick commerce and other commerce formats.
• Define how to integrate and create synergy between online and off-platform channels.
• Translate consumer behaviour, platform mechanics and retail media signals into actionable recommendations.
• Develop and own commerce POVs, strategic frameworks and thought leadership.
• Partner with data and product teams to embed analytics, measurement and AI-enabled solutions into commerce strategy.
• Work with activation, creative and media teams so strategic intent is reflected in execution.
• Identify white-space opportunities across platforms, categories and capabilities.
• Support new business pitches and strategic expansions.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks
• Employee resource groups and in-office events

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. It is an equal opportunity employer.