Associate Director, Planning

The role

You will act as strategic partner and trusted advisor for a portfolio of FMCG clients, building relationships and developing media and communication solutions. You will lead the media planning team, guide campaign execution with media partners, and mentor team members.

What you will do

• Act as strategic partner and trusted advisor for a dedicated FMCG client portfolio.
• Understand client market positioning and business objectives to develop, pitch and execute communication solutions.
• Establish campaign objectives and KPIs, and recommend measurement and reporting methods.
• Collaborate with media partners on creative ideation, strategic negotiation and implementation.
• Partner with internal specialist teams and group resources to deliver integrated solutions.
• Guide the team through competitive reporting, market analysis and insights generation.
• Facilitate cross-team learning, knowledge sharing and best practices.
• Mentor team members through KPI setting and performance appraisals.

Required qualifications

• 10+ years of total professional experience.
• Substantial track record in media planning.
• Knowledge of and passion for the digital marketing landscape, including digital display, branding, direct response, SEM, video and mobile.
• Ability to synthesize large amounts of information and data into key insights.
• Strong data-analytical skills and ability to influence stakeholders.
• Clear understanding of the end-to-end consumer journey.
• Working knowledge of planning and measurement metrics such as MMM and MMR.
• Self-confidence, sound judgment and excellent decision-making.
• Empathic listening and flexibility.
• Works well in cross-functional teams and handles feedback constructively.
• Sets high standards and drives continuous improvement.
• Exceptional interpersonal skills with respect for diversity and inclusivity.

Nice to have

• Experience within the FMCG sector or a relatable consumer goods background.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.