Performance Manager, Search

The role

Lead and optimize paid search (SEM) campaigns across Hong Kong and Taiwan markets. Work with cross-regional stakeholders to deliver against strict performance targets.

What you will do

• Plan, execute, and optimize SEM campaigns on Google Ads and Microsoft Advertising (Bing).
• Monitor campaign performance and make hands-on optimizations to meet and exceed KPIs.
• Analyze campaign data, identify trends, and recommend improvements.
• Turn data and insights into clear narratives and present recommendations to stakeholders.
• Quantify the impact of optimizations and strategic changes.
• Collaborate with cross-functional and regional teams (HK and TW) on strategy, messaging, and execution.
• Use analytics tools such as Google Analytics to evaluate user behavior and campaign effectiveness.
• Ensure campaigns are executed with precision, consistency, and accountability.

Required qualifications

• Proficiency in Traditional Chinese (reading and writing) to liaise with regional clients.
• Strong hands-on experience in SEM campaign management on Google Ads and Microsoft Advertising (Bing).
• Demonstrated ability to manage and optimize campaigns under strict performance targets.
• Strong analytical mindset to interpret data and turn insights into actionable strategies.
• Strong presentation and storytelling skills.
• Familiarity with analytics platforms such as Google Analytics.
• Solid understanding of website tracking and tagging.
• Detail-oriented with strong QA capabilities.
• Independent, self-motivated, and comfortable in a fast-paced, cross-regional environment.
• Structured thinker with strong logical and problem-solving skills.

Nice to have

• Experience with Google Tag Manager (GTM).

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks.
• Employee resource groups and in-office events.

Before you apply

• Traditional Chinese reading and writing is required.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.