Associate Business Director - Content

The role

You will lead integrated content strategies for client brands across digital, social, branded and campaign platforms. You will manage content calendars and workflows, and build client relationships as a trusted content partner.

What you will do

• Develop and execute integrated content strategies aligned with client business and marketing objectives.
• Lead content planning across digital, social, branded and campaign platforms.
• Build strong relationships with clients and position the agency as a trusted strategic content partner.
• Collaborate with creative, media, strategy and production teams to deliver campaigns.
• Manage content calendars, workflows, approvals and timely delivery of projects.
• Identify audience insights, market trends and emerging opportunities to improve content performance.
• Ensure all content aligns with brand guidelines, tone of voice and campaign objectives.
• Monitor campaign performance metrics and recommend optimization opportunities.
• Lead presentations, campaign reviews and strategic discussions with clients and stakeholders.
• Support leadership in team collaboration, capability building and creative excellence.

Required qualifications

• 7 to 9 years of experience in Content Strategy, Digital Marketing, Social Media or related fields.
• Proven experience managing content campaigns and leading client relationships.
• Experience working with integrated marketing teams and digital platforms.
• Bachelor's or Master's degree in Marketing, Media Sciences, Communications or a related field from a reputable institution.
• Strong storytelling and content strategy capabilities.
• Excellent project management and organizational skills.
• Strong understanding of digital platforms, social media trends and audience engagement strategies.
• Ability to work in a fast-paced environment and manage multiple priorities under tight deadlines.
• Excellent interpersonal and stakeholder management skills.
• Strong presentation and communication skills, written and verbal.
• Ability to lead cross-functional teams effectively.
• Analytical thinking to translate data and insights into actionable content strategies.

Benefits

• Competitive medical, vision and dental insurance.
• Significant paid time off.
• Employee wellbeing facilities.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks for learning and growth.
• Employee resource groups and in-office events.

Before you apply

• Only candidates selected for an interview will be contacted.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. WPP Media Pakistan is a leading global media investment management operation in Pakistan.