Associate, Influencer Partnerships

The role

This role supports the execution of influencer marketing campaigns, from creator identification and vetting through briefing, execution and reporting. The person will manage campaigns day to day, keeping them on time, on budget and to a high standard.

What you will do

• Support the development and execution of end-to-end influencer marketing strategies that align with client objectives.
• Assist in the campaign lifecycle: influencer identification, vetting, selection, negotiation support, briefing and execution.
• Build, nurture and maintain relationships with content creators, talent agencies and key partners.
• Support content creation, ensuring quality, brand alignment and adherence to timelines and legal guidelines.
• Assist in managing campaign budgets and tracking expenses for cost-efficiency.
• Track KPIs, support performance analysis and prepare post-campaign reports.
• Act as key point of contact for internal teams on day-to-day influencer partnership inquiries.
• Ensure influencer collaborations comply with legal, ethical and client-specific guidelines.
• Stay current on industry trends, new social platforms and emerging creator talent, sharing opportunities with the team.

Required qualifications

• 1-2+ years of experience in influencer marketing, social media or a related field, preferably in an agency environment.
• A developing network of relationships with influencers and creators in the Vietnamese market.
• Experience supporting the execution of successful, data-driven influencer campaigns.
• Strong relationship-building and communication skills.
• A foundational understanding of the social media landscape, including platform best practices and emerging trends.
• Good analytical skills to track campaign effectiveness and support reporting.
• Excellent project management abilities, with attention to detail, deadlines and budget tracking.
• Persuasive and effective communication in both English and Vietnamese.
• A creative, proactive and collaborative mindset.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks for professional development and learning
• Employee resource groups and in-office events

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.