Communication Planner

The role

You will join the Communication Planning team and turn client briefings into strategic and tactical recommendations. You will translate the why, how and what into execution, and present and defend your plans to clients.

What you will do

• Develop structured recommendations and well-founded media plans: channel selection, budget allocation, media coordination and synergies
• Use consumer insights and data to refine planning and find tactical and creative opportunities
• Define measurable objectives and a framework to evaluate campaign success
• Collaborate with creative teams, media experts and clients to optimize recommendations
• Prepare clear, actionable briefs for flawless execution
• Present and defend your plans to clients

Required qualifications

• Minimum 5 years of experience in a similar role
• Native Dutch speaker
• Solid foundation in French and English
• Strong communication skills
• Strong project management skills
• Broad media knowledge

Nice to have

• Digital expertise

Benefits

• Dynamic, inspiring and collaborative work environment
• Numerous learning and development opportunities
• Flexible, young and innovative company culture

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Mindshare, a WPP Media brand, works for clients such as Delhaize, IKEA, Nestlé and Unilever.