Paid Search (SEA) Expert

The role

You will run paid search (SEA) work for big brands, including building and managing Google Ads and Microsoft Advertising accounts. You will also work on Shopping feeds, bidding, reporting and client presentations, alongside SEO colleagues on Total Search projects.

What you will do

• Build or restructure Google Ads and Microsoft Advertising accounts
• Manage Performance Max and Shopping campaigns, including the feed
• Set bid and budget strategies
• Test ad copy and assets
• Build reporting and present findings to clients
• Work with SEO colleagues on Total Search projects

Required qualifications

• At least 2 years of hands-on SEA work, in-house or agency; internships count
• Speaks French or Dutch, with a good command of English
• Has used tools such as Google Ads, Microsoft Advertising, Google Analytics 4, SA360 or Merchant Center (one or two is enough to apply)
• Experience in one or more of: account structure, Shopping and feed optimization, bidding and budget strategy, ad copy and asset testing, audience strategy, automation and scripts, measurement and repo

Benefits

• Early and beta access to Search features through partnerships with Google, Microsoft, OpenAI and others
• Work with well-known international and local brands
• Room to grow within an international group, including toward GEO
• New offices in central Brussels, near Rogier and Botanique
• Air conditioning in the office
• Hybrid working with flexibility on schedule

Before you apply

• No motivation letter. Answer one question (about 10 minutes): describe one account or campaign you ran, what happened afterwards, and what money was wasted along the way
• Self-taught, career switchers and candidates without a marketing degree are welcome

About the company

WPP Media is the AI-driven media operating unit of WPP, bringing together media, data and partnerships. It is one of the big four media agencies worldwide and the leading one in Belgium.