Research Specialist

The role

You will assist the Culture & Insights team with research projects that improve clients' campaign effectiveness, including media effectiveness research, creative assessment, media trend and consumer insights. Over time you will lead research projects yourself, from proposals and questionnaires to analysis and client presentations.

What you will do

• Assist in conducting proprietary data solutions for clients' campaign effectiveness
• Assist in developing appropriate research methodologies
• Perform analysis and reporting and present results to clients
• Help draw up research proposals and design questionnaires
• Analyse research results together with colleagues
• Use AI and automation to produce insights, reports and presentations
• Work closely with clients, strategists, data experts and creative teams
• Keep project planning on track

Required qualifications

• About 3-4 years of experience in market research
• Several years of research experience, preferably at a research or media agency; client-side or management side also possible
• Proficiency in Microsoft Office and SPSS
• Analytical skills combined with conceptual thinking
• Passion for media
• Fluency in French, Dutch and English (or to become fluent over time)

Before you apply

• Talent pool or open application: the posting asks candidates to apply and does not state a specific start date

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is a leader in Belgium and worldwide among the largest media investment groups.