Associate Director, Client Services

The role

You will own the move of the agency's digital media buying from manual insertion orders to data and technology-driven programmatic buying. You will lead the local programmatic team and work with WPP Media regional teams.

What you will do

• Develop strong relationships with counterparts in WPP Media regional teams (Europe, U.S., Asia)
• Lead the training and growth of your local programmatic team
• Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
• Be accountable for consistent work delivery to WPP Media regional teams by ensuring a high quality of output
• Serve as point of escalation for your team and take ownership of resolving challenges
• Provide career development and coaching for your team
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress
• Provide support to capacity planning and resource management for the team
• Present strong and effective communication across all levels
• Participate in business proposals, leading the programmatic element and supporting in group pitches

Required qualifications

• 5+ years of professional experience with digital media, preferably within a media agency or trading desk
• Experience in Google Marketing Platform (DV360, CM, GA360)
• UAC/App Campaign experience
• Experience in top AdTech and MarTech platforms
• Experience in client decks, programmatic strategy, and new pitches
• Hands-on experience and knowledge of programmatic platforms
• Clear thought process and strategy to build on existing businesses
• Competent in all Microsoft Office software
• Working experience in agency, trading desks or programmatic tech partners
• Actual campaign execution experience with local programmatic players and measurement providers
• Familiarity with DSP and exchange revenue streams and ability to negotiate trading benefits
• Existing relationships with publishers, programmatic product partners and data providers in the local market

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships. It is an equal opportunity employer.