Global Director, Programmatic

The role

You will lead the programmatic buying team, including Associate Directors, Managers and programmatic specialists, across video, mobile, social, display and native campaigns. You will also lead cross-team work with Strategy, Planning, Direct Investment and Analytics, and build programmatic roadmaps and reports for clients.

What you will do

• Provide programmatic leadership to Associate Directors, Managers and junior staff.
• Collaborate with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
• Lead account-level programmatic roadmap creation with the Data Science teams.
• Partner with client and agency brand teams to grow adoption of programmatic as part of a holistic measurement plan.
• Develop, apply and share standard methods for desk operations, communications, campaign management, cross-team coordination, measurement and reporting.
• Help lead desk-level programmatic buying strategy and the evaluation of tech, data and media partners.
• Contribute to practice-level thought leadership and continuously improve programmatic offerings.
• Be responsible for programmatic deliverables such as SWOTs, QBRs, POVs and roadmaps.

Required qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent professional work experience.
• 7+ years of progressively senior or technical experience in programmatic, ad operations or biddable media on the media owner, agency or ad tech side.
• Hands-on experience with data management platforms, DSPs, SSPs, ad verification and third-party data providers.
• Strong analytical and quantitative skills, including math proficiency.

Nice to have

• Experience on the agency side of programmatic (listed as preferred).
• Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR).
• Practical experience with ad-serving solutions, tag management and operations (a strong plus).
• Familiarity with Media Mix Modeling or attribution modeling (advantageous).

Benefits

• Competitive medical, vision and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks and learning opportunities.
• Employee resource groups and in-office events.

Before you apply

• If you need accommodations or flexibility, discuss this with the hiring team during the interview process.
• Benefits may vary by office or country.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. This role sits within EssenceMediacom, a leading WPP Media brand.