Business Director, Biddable

The role

You will lead the Biddable activation teams within the Media Activation team, covering Paid Search and Paid Social for key clients. You will set Biddable strategy, manage client and supplier relationships, and oversee campaign performance and data integrity.

What you will do

• Provide day-to-day leadership, coaching and development to Biddable activation teams, including Account Managers and Account Executives
• Support capacity planning and resource management, and lead recruitment for your immediate team
• Develop and lead advanced Biddable strategies across Paid Search and Paid Social, aligned to business objectives and KPIs
• Develop strong relationships with key clients and suppliers and act as a key Biddable point of contact
• Oversee financial accuracy, data integrity and end-to-end campaign management across Biddable channels
• Act as the escalation point for activation issues and resolve conflicts between best practice and client requirements
• Build annual learning agendas and test plans to drive continuous optimization
• Develop thought leadership pieces and case studies on Biddable
• Contribute to agency-wide continuous improvement projects on processes and quality standards
• Deliver services in line with client objectives, service level agreements and terms of business

Required qualifications

• Extensive experience in digital media, e.g. 7+ years
• Specialization across Paid Search (Google Ads, Bing Ads) and Paid Social (Meta Ads Manager, TikTok, Pinterest)
• Proven track record of driving performance across biddable channels
• Experience planning and directly managing large-scale Paid Search and Paid Social campaigns
• Strong understanding of optimization levers and testing approaches
• Excellent quantitative analysis and critical thinking skills
• Proven project management, leadership and people management experience
• Proven ability to build relationships with clients and suppliers and drive workstreams independently
• Excellent verbal and written communication skills
• Right to work in the UK

Nice to have

• Google stack experience and relevant certifications such as Google Ads or Meta Blueprint
• Experience working in a global context across multiple countries and languages

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks
• Employee resource groups and in-office events

Before you apply

• The role is UK based and requires the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. The team works on biddable activation for key clients.